While working with Tattoo Projects as Creative Director we landed Victory Motorcycles. This campaign was one of many concepts we presented and the client chose this one to be produced. The feeling you get from just one ride is unlike any other motorcycle on the road. The client insisted “If you ride one, you’ll own one.” and we ran with it. Separating the brand from all others while remaining sophisticated, fresh and above all else BOLD this work is truly some of my best. The final produced TV is even better than my original idea. I thank Tattoo for giving me this opportunity.