I thoroughly enjoyed working on this project with Tattoo. They gave me the time and freedom to write and design this entire campaign. The feeling I always get at the fair is the memories of being a kid and sheer joy the fairs food, lights, rides and shows create. I wanted to capture this feeling through a design that was type dominant and in a color scheme that was inspired by the North Carolina State flag. The retro Fair typefaces bright lights and fun writing made this the perfect campaign. I love the fair and I love this campaign almost as much.
First we created social media events including bumper cars that could be used anywhere like local farmers markets. Not only did people get a kick out of it they took pictures and shared them spreading the word the Fair was coming soon. Fun and memorable this is gorilla marketing that went viral.
Branding and Design
Strategic Presentations
Corporate Identity packages
Concept and Writing
Video production
Website design, production
Photoshoots
Photo retouching, illustration
Print production Printing