PS The New Clean, a hospital proven formula (produced by Metrex) was being released to the consumer by American Home Health and I was the lead design and advertising guru. While I handled all packaging, print and in store advertising, AHH shopped all over Florida for a break thru idea for a Super Bowl TV commercial to launch the family of products. Noticing they were frustrated I invited them to look at my ideas while at Ronin Advertising and the above commercial was the final result which aired during the second half of Super Bowl 41.
A bizarre world where everyone is protecting themselves from germs and viruses with biohazard suits. A slightly less uncomfortable solution is protect your family with PS The New Clean. TV, print, packaging and point of purchase was finished in record time to make their product launch kick off date.