LGD Communications brought me in to strategically create a campaign for this all-inclusive resort chain. With decades of resort advertising experience, I knew we needed to brand an entirely new level of inclusive vacationing.
The one thing everyone really wants while on vacation is to feel free. Free from annoying details, credit cards, and wondering how much this vacation is really going to cost. From this I coined 2 trademark-able taglines that raised the bar in the all-inclusive vacation: “Feel Free. It’s Included.” and “Freedom-Inclusive.” LGD won the account. and while the client was giving the team a tour after the pitch, stated, “Feel Free, It’s Included.” while pointing out all the features and services of the property. That’s what’s known as a home run.