While Creative Director with Tattoo Projects we set out to launch a freshly rebranded, higher education system that wanted to reach out people with a passion for a better life for themselves and their family.
Fortis was among the first to have flexible classroom times as well as online courses. Whether potential students are looking for a more enjoyable job or to make more money, Fortis offers the programs and convenience to be their light at the end of the tunnel right now. Fortis’ research suggests that our targets choice to further their education was made quickly and emotionally. This campaign utilizes the striking image of staring into a persons eyes to capture our very emotionally charged target audience, while tying in tightly to the brand by using the Fortis fire.